Prof. (Dr.) Pijush Dutta
Associate Dean & Professor,
GGS I P University
Prof. (Dr.) Pijush Dutta is a former Associate Dean and Professor at Jagran Lakecity University (JLU), Bhopal, MP he leads the academic, programmatic, and outreach initiatives of the School Media and Communication. He holds a PhD in Mass Communication from Guru Gobind of Singh Indraprastha University, and has published several research papers and articles on topics such as celebrity endorsements, communication of innovations, and media literacy.
With over 30 years of experience in the Global and National marketing and advertising industry, Prof. Dutta has a wealth of knowledge and skills in creative direction, brand building, integrated marketing communication, and new media. He has worked with some of the leading agencies and brands in India and abroad, and has won multiple awards for his creative campaigns. He has also produced advertising films, documentaries, and corporate films for various clients. As an educator and mentor, he is passionate about imparting his expertise and insights to the next generation of media professionals, and fostering a culture of innovation, excellence, and social responsibility.